Many people think about IM’s for businesses in the context of established companies. Few people consider its value to start ups, and that is a shame. A full featured IM like Brosix can improve all stages of a start up.
Refining the idea
When you are still working on the where’s and how’s of your business being able to show partners or backers what you mean will be a big benefit. The white board can help you to share ideas visually and make real time modifications.
Writing the business plan
Business plans are all about codifying the details. By using the file share feature on your IM you can easily integrate data from multiple sources.
Setting things up
Whether it is sharing emails from you contractor or showing the backend progress on your site, co-browse can help you to show while you tell.
Keeping in touch/the first year
An IM program can help you to stay in touch with partners, customers and suppliers. Many businesses are made or broken by their responsiveness to customer needs and internal communications staying on top of it can be a major boost.